LinkedIn has become an indispensable tool for entrepreneurs and marketers worldwide in today’s digital era. But, like every platform, it demands strategy and insight to unlock its full potential. Delving deep into the intricacies of LinkedIn, let’s explore the six strategies for every entrepreneur and marketer. Like a football coach, these six established “plays” will help your LinkedIn game planning. (1)

Personal Storytelling Prowess

Our narratives are our greatest strengths. Personal content resonates most with the LinkedIn audience, especially when infused with storytelling. Everyone loves a riveting tale, and what better way to share your journey or successes than on a professional network that thrives on genuine stories? This play drives engagement and crafts an authentic brand voice for you or your business.

Thoughtful Theorist Threads

Elevating yourself as a thoughtful theorist on LinkedIn involves sharing insights, white papers, or topical articles. Such content attracts the ‘silent community’—those who might not engage actively but follow you for your expertise. While these posts might see less immediate engagement, the consistent sharing of knowledgeable content establishes you as an industry leader and results in long-term conversions.

Epitome of Eventful Endeavors

Events, whether they are ones you attend or organize, provide a plethora of content opportunities. There’s a tri-phase approach to event content: the pre-event announcement, the in-moment captures, and the post-event summary and takeaways. Sharing these creates a timeline of your active participation in industry activities, further solidifying your presence and engagement.

Curated Client Chronicles

When others vouch for you, it has a profound impact. User-generated content, such as case studies, client testimonials, or interviews, speaks volumes about your products or services. Leveraging these third-party endorsements enhances credibility and exponentially boosts lead generation.

Third-Party Thought Threads

Sharing challenging or inspiring articles and content from other sources, accompanied by your insights and takeaways, is crucial. It showcases your dedication to staying updated in your industry and your willingness to share knowledge. While sharing such content might be tricky for companies (especially if it’s from competitors), individuals can seamlessly curate and share these enlightening pieces.

Encouraging Employee Exhibits

For businesses, especially, humanizing your brand is essential. Offering a behind-the-scenes look into your company—from onboarding processes to interviews with long-standing employees—can attract potential talent. In today’s competitive job market, showcasing your company’s culture and values is imperative to stand out and attract the best in the business.

LinkedIn is more than just a professional networking platform. It’s a powerful tool for branding, engagement, and growth. As you embark on your LinkedIn journey, remember these six redefined strategies. They might be your new playbook for LinkedIn mastery and entrepreneurial success.

by Terry Linhart, Thrum’s Ringmaster

(1) This material was developed from the Social Media Examiner podcast with Michael Stelzner and his special guest, Richard van der Blom from Just Connecting.